How to Serve and Make An Impact in Your Community with Carolina Garcia Jayaram [Epiosde 917]
This weekās topic: How to Serve and Make An Impact in Your Community with Carolina Garcia Jayaram
Hi everyone and welcome back to our Monday interview show. I am so excited to have a very special guest on here today. Someone who I have long been a huge fan of who has a new book called Eat to Beat Your Diet, New York Times bestselling author, Dr. William Lee, who is not just an author, heās a world renowned physician. Heās a scientist. is the president and medical director of the Angiogenesis Foundation. His work has led to more than 40 FDA approved therapeutics and devices for cancers, cardiovascular disease, wound healing and vision loss. What I love about Dr. Leeās work as well is that heās looking at food as medicine through molecular nutrition, because sometimes we see scientists that arenāt really paying attention to food or bridging this gap into our everyday life. I could go on and on about Dr. Leeās accolades, and I canāt say enough how much I love his new book Eat to Beat Your Diet. Burn fat, heal your metabolism and live longer.
About Carolina Garcia Jayaram
Carolina GarcĆa Jayaram is a true trailblazer in the philanthropy space who is helping to make it more inclusive and diverse, while creating a movement for social good rooted in democracy and activism. She is the President and CEO of the Elevate Prize Foundation which identifies and champions entrepreneurs and activists around the world, providing unrestricted grants totaling over $5M in funding and services to 10 Winners who are driving transformative change around the world. By creating the worldās first fanbase for social good and āMaking Good Famous,ā EPF believes in motivating more people from all walks of life to do good and create positive change.
Guest Resources
Episode Chapters
00:00 Introduction to Carolina Garcia Jayaram and Elevate Prize Foundation
06:24 Finding Purpose and Making an Impact
13:08 The Power of Small Acts of Service
15:35 Integrating Mindfulness in Social Impact
19:16 The Importance of Whole Leadership
23:53 Embracing Well-being in the Pursuit of Social Impact
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Transcript:
Kimberly Snyder (00:00.89)
Hi everyone and welcome back to our Monday interview show. I am very excited for our very special guest here today. Her name is Carolina Garcia Jayaram. Love the last name. We were just talking about this incredible name, which weāll share in just a moment. What it means in Indian culture. And she is an amazing woman who is a trailblazer in the space of philanthropy.
Kimberly Snyder (00:29.648)
She is the founding director and CEO of the Elevate Prize Foundation, which identifies and champions entrepreneurs and activists around the world, providing unrestricted grants, totaling over five million in funding and services to 10 winners who are driving transformative change around the world. So thank you so much for being here with us today, Carolina. And I feel like itās a really timely time for us to have this conversation given the global environment and the collective and just in my work right now centering on the heart with my new book, just bringing it back to practical ways. How do we serve? How do we show up? How can we use our energy for good in the world? So thank you so much for being here with us today.
Carolina Garcia Jayaram (01:17.496)
Thank you so much, Kim, for having me and for, first of all, for creating this platform so that those of us who want to reach more and more people with these messages of doing good in the world and what a purpose -driven life can look like can reach more people who are looking for those kind of avenues and outlets. So I really appreciate you inviting me on.
Kimberly Snyder (01:37.882)
So how did this become, weāll dive right in, how does it become the focus of your work? You know, this, what youāre doing right now, which is, you know, not specific to one thing, but looking at how activism is going, you know, working across several different, you know, fields and giving your life to this. Was there a life before this? And you mentioned youāre a mother. How did you get to this part of your life where youāre really focusing on this now?
Carolina Garcia Jayaram (01:58.093)
Mm
Carolina Garcia Jayaram (02:08.622)
My whole life, since I can remember being a small child, has always been in service of some kind and very much in service to, I guess what you call the underdog, know, kind of the people in the world who were overlooked and overseen, but who were sort of secretly the bedrock and the blood life of the world, you know? And so for many years, that looked like working with artists. So for over 20 years, I was doing similar kind of work, helping artists realize their greatest potential andā¦
bring them tools and resources that they could use to become autonomous and more powerful in their own right and bring their beautiful ideas and creations to the world. And it was extremely fulfilling. But as you just kind of made mention of, the world kept getting more complicated and darker and more problematic. And I felt like as much as I love the arts and I love artists, I needed to shift my attention to social impact because it was where I needed to spend this one.
Kimberly Snyder (02:49.808)
Mm.
Kimberly Snyder (03:03.258)
Mm.
Carolina Garcia Jayaram (03:05.846)
wild and beautiful life on trying to leave something better for not just my children, but all of our children. And so around six years ago, I made a really intentional turn from the art world into the impact world. And it wasnāt one that I knew a lot about, quite frankly. And I took almost a year off in between these sectors. And I went embarked on what I called my year of yes. And I did all kinds of things that I never thought I would do. I became a yoga teacher, even though I had practiced.
Kimberly Snyder (03:30.298)
Man.
Kimberly Snyder (03:35.044)
Mmm.
Carolina Garcia Jayaram (03:35.31)
for many, years, I sort of took that to the next level. I did a lot of things that brought me greater clarity about how am I going to go into this new world and where is all the work and experience that Iāve had going to find a place here to make a difference. And so the universe brought me Joe Deitch, who is the founder and the sole funder of the foundation. And he had this.
You know, his background is in finance. Heās a Boston guy, like very different background than my own, except the fact that he too had been on the spiritual journey for a very long time. the itch he couldnāt scratch was that here he was, you this self -made guy, very wealthy, and he wanted to do good in the world. He wanted to put his money and his philanthropy to good work, but he couldnāt find, he literally couldnāt find the entrepreneurs who were really making a difference in the world. And he didnāt know why, because he didnāt come from philanthropy. And he was like,
Kimberly Snyder (04:22.551)
Yes.
Carolina Garcia Jayaram (04:26.008)
The only thing I can get is like CNN heroes. I donāt know where to find these people. And I said, well, thereās a real systemic issue why you canāt find those people. And itās the way that funding works. Funding does not allow, most of the time, restricted funding does not allow nonprofits to use the money for marketing, branding, PR, all the things that you wouldnāt launch your book, let alone a lipstick, let alone a solution for climate change without a whole marketing strategy behind it.
Kimberly Snyder (04:53.178)
Right.
Carolina Garcia Jayaram (04:55.342)
the nonprofit sector simply doesnāt have those tools. It doesnāt have the resources for them. And as a result, you know, they are really limited in what they can do. So I said to him in that conversation, if youāre willing to put a serious investment into visibility, we can really move the needle because nobody is touching visibility in nonprofit right now and social impact. So lo and behold, you know, within a year, because weāre both such entrepreneurs, weāre like, how quick can we do this thing? We turned it around. We built the first prize was launched six months later.
Right, COVID was launching, by the way. At the same time, we co -launched with the pandemic. that was both kind of, to us was a blessing in some ways, because I think it reoriented the world toward whatās our purpose? You know, whatās our meaning? And whatās the purpose of fame and having a platform if not to do greater good in the world? So it helped us build our brand and then find these incredible leaders who we started investing in and really heavily investing around visibility. So these 10 winners every year,
Kimberly Snyder (05:26.242)
Wow.
Carolina Garcia Jayaram (05:54.478)
receive during this two -year fellowship, A, $300 ,000, which is unrestricted, which was very important to me because I knew how difficult those unrestricted dollars are to come by, and then a two -year academy where they get the best in training around social media, public speaking, media training, branding, everything you could possibly need to take that solution to the next level. So thatās where it started five years ago. Itāll be five years ago in a couple of weeks.
Kimberly Snyder (06:18.605)
Mm. Got it.
So whatās really interesting is youāre talking about it, just talking about what youāre really passionate about. Thereās this energy, thereās this vitality thatās just flowing through you. And you and I were talking a little bit about Indian philosophy a little bit earlier. And in my new book, The Hidden Power, The Five Hearts, Carolina, which is about awakening your heart more and more, thereās this fifth heart stage known as the clear heart, which is where we open our heart to the universal heart. And itās very different.
Carolina Garcia Jayaram (06:33.879)
Mm -hmm.
Carolina Garcia Jayaram (06:49.123)
Mmm.
Kimberly Snyder (06:54.813)
concept from the Western typical hero story, which is I wake up to my power. You know, itās like the diehard movies where, you know, I can save the world. I can save the building like itās in me versus when we step into this expansion, which is more, thereās an energy and a power moving through me.
Carolina Garcia Jayaram (07:16.814)
Exactly.
Kimberly Snyder (07:16.846)
Right? So we, we open up to something greater. And whatās really inspiring about your story, cause you mentioned, you know, you reiterated, you shifted your mom and now youāre doing something that you found. You use this word purpose. so we can go into that for a moment in my last book, which was called, you are more than you think you are, which was on Yoganandaās teachings. Purpose is something that we talk about. hear about a lot in society. gets tossed around on social media. And sometimes we think.
Carolina Garcia Jayaram (07:30.52)
Mm.
Carolina Garcia Jayaram (07:36.76)
Yep.
Kimberly Snyder (07:46.266)
purpose has to look a certain way, or we start to feel like I donāt have the same, I just canāt define it as a certain person. And you know, this other person has something so clear. How Yogananda talks about it is, first of all, you know, in a greater spiritual level, the purpose of life is to awaken self -realization into who we are, spirit within the energy. And then secondly, to tap into those unique gifts.
Carolina Garcia Jayaram (08:04.813)
Hmm.
Kimberly Snyder (08:10.318)
and how we can serve the greater whole in different ways. Sometimes the linear mind is like, this is bigger, this is better, this may be a bigger organization, whatever it is, just our mind is like, well, Iām not gonna volunteer at the soup kitchen all weekends, I canāt serve. So for anyone listening to this and it was like, Carolinaās got funding, sheās doing all this stuff, she really has a clear purpose. Iām at home and Iām struggling to keep my family with three kids.
just going and we all, know, busy moms, like thereās dishes and thereās the realities of driving my kids back and forth to school. What would you say to them? What would you say to anyone listening about tapping into their unique way to serve and purpose in the middle of their life right now?
Carolina Garcia Jayaram (08:48.226)
Mm
Carolina Garcia Jayaram (08:55.468)
Iām so glad you asked about that because thatās actually the real vision of Elevate. So the reason we are called Elevate, the back, the sort of vision behind everything is that itās a consciousness awareness practice, right? Itās a calling for us to how do we elevate human consciousness? Well, we elevate human consciousness by feeling we do have purpose in the world. And how do we get people to feel that they have purpose in the world? Well, one of the surest ways that weāve done for millennia and generations is through storytelling.
Kimberly Snyder (09:16.196)
Hmm.
Carolina Garcia Jayaram (09:24.844)
right, like having somebody whoās giving us this example of purpose. Like you said, people can look to me, well, she has all these things. But I might also inspire someone to do some good in the world, or I might give someone a pathway to do more good in the world. And thatās really the purpose of making good famous or making the winners that we select every year famous or better known isnāt just to scale their solutions, of which theyāre incredible, of course, and very worthy in and of themselves. Itās actually to build what we call
Kimberly Snyder (09:34.894)
Mm -hmm.
Carolina Garcia Jayaram (09:52.428)
the first global fan base for good. So the fan base, which would be whether youāre a fan of Waira who does food insecurity work in Kenya or youāre doing climate change and water rise in Bali, those stories reaching new audiences gives more and more more pathways to how somebody could make a difference. And I think what we do in the West a lot especially is
because of sort of the capitalist structure that weāre born and raised in this country is everything has to be big. Everything has to be scaled. If youāre not impacting millions of people, itās not worth it. And we arenāt able to kind of, yeah, right, right. Unless youāve created a foundation or itās, and thatās again, how philanthropy set up too. You know, whatās the impact youāre making? What are, how many lives have you saved? How many, and a lot of thatās really smoke and mirrors anyway. Itās almost impossible to measure. And what I wish people would get back to is,
Kimberly Snyder (10:26.06)
Yeah, or youāre not serving unless you have created a foundation.
Carolina Garcia Jayaram (10:46.164)
One life changed, one life impacted is the most miraculous thing you could ever be a part of in your life. And letās bring it back to that. Letās bring it back to what you can do. Can you mentor a child in your neighborhood? Can you do a beach cleanup if you live at the beach? you take your, mean, my God, for those who have kids, bring it into your household in some way. Impact.
Kimberly Snyder (10:53.743)
Mm.
Carolina Garcia Jayaram (11:10.89)
is made every single incremental moment of your day, you have a moment to have an impact on someoneās life around you, of smiling at a person without a home on the street and making them feel seen. Thatās something anyone has the power to do. And these are the things that reverberate, that have an incredible effect way beyond anything youāll ever know. And I think thatās what we as humans need to feel comfortable with is that we may have an effect weāll never know about. And thatās
beautiful. We donāt need even know it happened, you know, and if we all can kind of let go of that need of evidence -based philanthropy, I think people would feel a lot more empowered to take on more good.
Kimberly Snyder (11:41.061)
Mm.
Kimberly Snyder (11:52.026)
beautifully said, and I like how you, first of all, like you mentioned the stories and just showing that each of us, weāre all ordinary and weāre all special at the same time, right? So, you know, whatever position we may find ourselves, student, mom of four, or, you know, whatever, just, you know, stay at home mom or lawyer or whatever we are, thereās this choice, this orientation for life towards
Carolina Garcia Jayaram (12:03.499)
Exactly.
Kimberly Snyder (12:20.826)
How can I help? How can I serve? So, you know, with your examples about, you know, funding for some of these organizations, like you said, it could light a fire inside of someone to say, well, maybe I could, you know, be more of a leader at my childās school, or maybe I could serve in this local community. Thereās, and I keep bringing this back to my book, right? Iāll care about it because itās so in alignment and in the devoted heart.
Carolina Garcia Jayaram (12:41.74)
Yes, yeah.
Kimberly Snyder (12:46.064)
which is the fourth heart stage where we become more devoted to the inner world. Thereās a section called Never miss an opportunity to serve, which was something that I read in a translation by one of the monk and how he defined service as youāre saying itās because life is right here moment to moment, right? Itās like these grandiose things we want to check off a list sometimes, but itās moment to moment living from your heart. So like you said, when you filter through your heart, what is the
Carolina Garcia Jayaram (13:08.204)
Mm -hmm.
Kimberly Snyder (13:12.812)
most loving, compassionate thing to do. Maybe you notice that person in the coffee, you know, the cafe line is having a hard time. Maybe you let them go in front or maybe youāre extra kind to your childās teacher or maybe you find a way to introduce a new project at work or exactly what youāre saying. Itās inspiring us to just orient towards service in the first place. It doesnāt have to be these big things.
Carolina Garcia Jayaram (13:20.45)
Thank
Carolina Garcia Jayaram (13:36.696)
Thatās right.
Kimberly Snyder (13:38.862)
But if youāre inspired to do some of these things and these projects that could get funding, great. But itās also right here, right now in everyoneās lives, itās possible.
Carolina Garcia Jayaram (13:48.876)
Thatās right. And I think thatās so much of the suffering now, the human suffering that we feel is peopleās feeling of helplessness, that they are not able to make a difference and not understanding that, you know, thatās that same love or appreciation or recognition that youāre giving to someone else. It comes back to you. You know, it comes back into those own feelings of helplessness that you may have. And itās a lot of the reason, you know, Iāve developed this this theory around whole leader, because after
Kimberly Snyder (13:59.468)
Right.
Carolina Garcia Jayaram (14:18.208)
several years of working with these leaders and theyāre just extraordinary. You these are people who are solving the biggest crises in the world, but for the most part, theyāre not turning it toward themselves. You know, theyāre being of incredible service. Theyāre giving of themselves entirely and theyāre totally depleting themselves and weāre not getting the most out of them as leaders.
And most of them cannot even sustain themselves. A huge report came out of the Center for Effective Philanthropy this past year about the level of burnout in nonprofits and social impact leaders around the world and their teams. I think it was three quarters of the nonprofits that were surveyed said they were not able to really reach their goals because of the level of burnout that they were sensing. And you can imagine thatās getting worse and worse with every new war thatās being waged and pandemic and.
Kimberly Snyder (14:50.735)
Mmm.
Carolina Garcia Jayaram (15:07.372)
you know, climate issue thatās around us. And so the whole leader concept is really about how do we bring some of these tools that are ancient, you know, that are from the wisdom traditions that again have been kind of co -opted and made into this capitalist structure. And so a lot of people eschew them or they donāt think that belongs in social impact because thatās not for us. And yetā¦
Those are the very tools that are so much needed in this impact sector so that these leaders can stay in the work and they can sustain themselves in the work because they are getting burned out and then their whole teams are getting burned out and then weāre not really able to reach these things. And I think all of that then cycles down. I mean, as a foundation, we live those values in the foundation. I bring those same practices in with my own team around meditation and mindfulness and.
Kimberly Snyder (15:35.929)
Yes.
Carolina Garcia Jayaram (15:55.214)
Pranayama I do with them. Iāve taught them all around breathwork on the team, not just so that we can benefit as a team, but weāre modeling this to the organizations that win our prizes. And this is not typically how philanthropy has operated in the past, to have these deep connections and relationships with the grantees of a foundation is not typically how itās worked historically. And I think more than ever, itās so important because this beautiful idea of your book of these heart.
the opening of the heart, thatās where everybody sort of starts to feel more vulnerable and more seen and more able to connect and then come up with the solutions that are going to help us all out of this really difficult time.
Kimberly Snyder (16:39.684)
Well, what youāre describing to Carolina with a burnout and always on what it shows is that these characteristics, what we would call the second heart stage, the propelled heart, like always in motion, always doing very goal oriented. can permeate into any, anywhere, right? It can permeate into how we mother, family life. It can permeate into the nonprofit world. We can have these really pure, beautiful goals, but itās like, like we said, the moment to moment living and just.
Carolina Garcia Jayaram (16:50.904)
Mmm.
Kimberly Snyder (17:08.878)
you know, coming in, connecting, centering, coming from the heart, this really regenerative place of energy instead of always just like our approach to things. So I love that youāre, you know, youāre talking about this more holistic way of being and the breath work and coming into these, because I see it too, where people start off and they have these, wonderful ideas, whether itās teachers or certain organizations and they sort of, thereās like a shift that happens along the way where
Carolina Garcia Jayaram (17:37.24)
Mm -hmm.
Kimberly Snyder (17:38.906)
Their vitality goes down and there is a different way of being as you and I know thereās a softer, loving, self -compassionate way of being. And thereās a lot of lessons in there.
Carolina Garcia Jayaram (17:53.388)
Yeah, and itās not a nice to have, you itās not a luxury. And I think thatās where weāve kind of done a disservice to ourselves as a society that, you know, we kind of hide that weāre going to yoga or we kind of hide that, you know, like, no, this should be a part of the wellness program of any company. You know, it should all be integrated in a way and not separated. And I think thatās where, again, you know, I was practicing all these things in my private life. And as I was
you know, this organization was growing and getting bigger and I was understanding more and more about what was holding these leaders back. And just like around visibility, this was another big wide open space that nobody was really investing in, in the impact world. know, this was, thereās tons of data. Youāre amazing at citing so much data about the evidence of these practices and what they can do for our bodies and our longevity and our mental and spiritual health. But y
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